Commonly nicknamed the "President", the Rolex Day-Date acquired this nickname from a targeted marketing action by the brand, namely giving a Day-Date to Dwight Eisenhower, then President of the United States of America. Rolex, through its marketing actions at the time, quoted the following phrase: "The men who lead the history of the world wear Rolex watches". Since then, the Day-Date models have been considered among the most prestigious in the Rolex collection, often adapting to surprising and exclusive configurations and combinations of materials.
Watches featuring the “Khanjar” dial were made at the special request of the Sultan of Oman, usually given as gifts to his closest servants.
This Rolex Day-Date Reference 18038 model boasts the following features
18kt yellow gold case and bracelet
Champagne “Oman” dial