Rolex Day-Date 36 Silver Dial – 18K White Gold – Factory Diamonds Set – Excellent Conditions
Commonly nicknamed the "President", the Rolex Day-Date acquired this nickname from a targeted marketing action by the brand, namely giving a Day-Date to Dwight Eisenhower, then President of the United States of America. Rolex, through its marketing actions at the time, quoted the following phrase: "The men who lead the history of the world wear Rolex watches". Since then, the Day-Date models have been considered among the most prestigious in the Rolex collection, often adapting to surprising and exclusive configurations and combinations of materials.
This model Rolex Day-Date reference 18049 boasts the following features:
Case and bracelet President in 18K White Gold
18K White Gold Bezel with “Factory” Diamonds
Silver dial with “Factory” diamonds