Brands | Rolex |
---|---|
Model | |
Reference | |
Case Material | |
Case Size | |
Strap/Bracelet Material | |
Bezel | Factory Diamonds |
Dial | Silver with factory diamonds |
Glass | |
Movement | |
Condition | Excellent |
Year |
This item is no longer available
Commonly nicknamed the "President", the Rolex Day-Date acquired this nickname from a targeted marketing action by the brand, namely giving a Day-Date to Dwight Eisenhower, then President of the United States of America. Rolex, through its marketing actions at the time, quoted the following phrase: "The men who lead the history of the world wear Rolex watches". Since then, the Day-Date models have been considered among the most prestigious in the Rolex collection, often adapting to surprising and exclusive configurations and combinations of materials.
This rare example of Rolex Day-Date reference 18046 boasts the following features:
Case and bracelet President in Platinum
“Silver” dial with “Factory” brilliant-cut diamonds
Bezel with “Factory” brilliant cut diamonds
Green Sticker
Excellent conditions